A Century Of Progress Quaker Oats Griddle Exhibit 1933 Real Photo Postcard

This postcard depicts a joint marketing booth for Quaker Oats and Aunt Jemima Pancakes, likely at a public exposition or fair in the early to mid-20th century. Quaker Oats, a major American food company formed in 1901, was a pioneer in packaged breakfast cereals like Puffed Rice and Puffed Wheat. The Aunt Jemima brand, introduced in 1889 for pancake mixes, derived its name and imagery from minstrel show caricatures, a problematic aspect of its long commercial history which led to its rebranding in 2021.

Such expositions were vital platforms for food companies during this era to engage directly with consumers, introduce new products, and demonstrate modern preparation techniques. The sign "Watch This Machine Bake Aunt Jemima Pancakes" highlights the experiential marketing strategies employed, using live cooking demonstrations to attract crowds and promote convenience. These displays were instrumental in shaping consumer preferences and driving the adoption of mass-produced, shelf-stable food products in American households.