Atlantic Iowa Car Climbing Court House Steps November 2, 1912 Real Photo Postcard

The Cartercar, produced from 1905 to 1915, was notable for its friction-drive transmission, which eliminated the need for conventional gears. This innovative system was heavily marketed for its superior ability to ascend steep inclines and operate smoothly at varying speeds, often demonstrated through highly publicized stunts. The vehicle's prowess was commonly showcased by driving up challenging obstacles, including the steps of public buildings, to impress potential buyers.

This type of demonstration reflects early 20th-century automotive marketing strategies, where manufacturers and local dealers, such as Will H. Dexter, sought to prove the robustness and advanced engineering of their vehicles. Public displays like climbing courthouse steps were designed to capture attention and highlight mechanical advantages in an era when automobiles were still a novelty, ultimately aiming to instill confidence in consumers regarding the reliability and capability of the burgeoning car industry.