Fulton Missouri Indian Motorcycle Store Display Backer & Son Hardware Real Photo Postcard
Back & Son Hardware represents a typical American small-town business in the early 20th century, a period when local hardware stores served as vital community hubs offering a diverse range of goods. The prominent display of an Indian Motorcycle within the store signifies the evolving retail landscape and the increasing availability of consumer vehicles. The Indian Motocycle Company, founded in 1901, was a pioneering American manufacturer renowned for its innovative designs and significant role in the burgeoning motorcycle industry.
Such hardware establishments were not merely suppliers of tools and building materials but often functioned as general merchandisers, adapting to new consumer demands like personal transportation. The patriotic backdrop of numerous American flags reflects a common display motif of the era, possibly indicative of post-World War I nationalism or general civic pride prevalent in the 1910s and 1920s, aligning with the likely production period of the displayed motorcycle.
Such hardware establishments were not merely suppliers of tools and building materials but often functioned as general merchandisers, adapting to new consumer demands like personal transportation. The patriotic backdrop of numerous American flags reflects a common display motif of the era, possibly indicative of post-World War I nationalism or general civic pride prevalent in the 1910s and 1920s, aligning with the likely production period of the displayed motorcycle.