German Halloween Jack-O-Lantern Man and Lady Embossed Postcard

This postcard exemplifies the popularization of Halloween as a secular holiday in the early 20th century, a period often referred to as the Golden Age of postcards. During this time, the holiday's imagery transformed from its ancient, macabre roots to incorporate more whimsical and charming motifs. The cheerful Pumpkin Man figure reflects this shift towards playful, less frightening depictions, becoming a staple of seasonal greetings alongside traditional elements like witches and black cats.