Halloween Boy with Two Jack-O-Lanterns and Black Cat Postcard

Halloween, as depicted in early 20th-century postcards, was undergoing a significant transformation from its ancient Celtic and medieval roots into a more secular, community-focused American holiday. During this period, immigrant traditions, particularly from Ireland and Scotland, popularized customs like carving jack-o'-lanterns and specific folklore. Postcards like this one helped to solidify and disseminate a distinct visual language for Halloween, emphasizing playful imagery over the more ominous themes of the past.