Halloween Witch Cooking Jack-O-Lantern Valentine & Son Embossed Postcard

This vintage Hallowe'en postcard reflects the early 20th-century popularization of the holiday in North America, evolving from ancient Celtic harvest festivals and Christian observances. During this period, Halloween transitioned into a community-centric event focused on playful mischief, parties, and costumed gatherings, moving away from its more superstitious or solemn roots. The imagery of witches, a large carved pumpkin (jack-o'-lantern), black cats, and an owl were established symbols by this era, representing the holiday's blend of magic, the autumnal harvest, and elements of folklore.