Marysville Washington J. D. Field’s Shoe Store With Buster And Tige Real Photo Postcard
J.D. Field's Shoe Store represents a typical early 20th-century retail establishment in a growing Pacific Northwest town like Marysville, Washington. The interior showcases extensive shelving packed with shoeboxes, display tables featuring various styles, and prominent signage for brands such as "Buster Brown Blue Ribbon Shoes" and "Hood Rubbers," reflecting common footwear offerings from children's shoes to practical waterproof options. The displayed price point of "Ladies Shoes $1.50" offers insight into contemporary consumer costs, likely placing this image in the 1910s to early 1920s.
The inclusion of "Buster & Tige" refers to the iconic cartoon characters Buster Brown and his dog Tige, who became the mascots for the Brown Shoe Company beginning in 1904. Their visible presence, likely through promotional figures or cutouts within the store, marked an early and highly successful example of character licensing and brand marketing in retail. This postcard documents a period when local businesses heavily relied on such national brand tie-ins and in-store displays to attract customers, illustrating the evolving landscape of American commerce and advertising.
The inclusion of "Buster & Tige" refers to the iconic cartoon characters Buster Brown and his dog Tige, who became the mascots for the Brown Shoe Company beginning in 1904. Their visible presence, likely through promotional figures or cutouts within the store, marked an early and highly successful example of character licensing and brand marketing in retail. This postcard documents a period when local businesses heavily relied on such national brand tie-ins and in-store displays to attract customers, illustrating the evolving landscape of American commerce and advertising.
