Maxwell Car World Record Motor Non Stop Run 1916 Real Photo Postcard
The Maxwell "Motor Non Stop" endurance run, sanctioned by the A.A.A., began on November 22nd and concluded on January 5th after 44 days of continuous operation. During this period, the automobile covered a remarkable 22,023 miles, showcasing the durability and mechanical reliability of the Maxwell vehicle. This feat was promoted by the Lord Motor Car Co. of Los Angeles, highlighting the vehicle's engineering in a tangible demonstration for the public.
Such endurance challenges were vital marketing strategies in the early 20th century, a pivotal era for the nascent automotive industry. Automobile manufacturers like Maxwell, a prominent American brand from 1904 to 1925, sought to build consumer trust and demonstrate their vehicles' capability for long-distance travel and sustained performance, influencing purchasing decisions in a rapidly expanding market.
Such endurance challenges were vital marketing strategies in the early 20th century, a pivotal era for the nascent automotive industry. Automobile manufacturers like Maxwell, a prominent American brand from 1904 to 1925, sought to build consumer trust and demonstrate their vehicles' capability for long-distance travel and sustained performance, influencing purchasing decisions in a rapidly expanding market.
