Nashua New Hampshire National Biscuit Company Horse Drawn Delivery 1907 Real Photo Postcard

The National Biscuit Company, established in 1898 from the merger of several large bakeries, quickly became a dominant force in American food manufacturing. Its breakthrough product, the Uneeda Biscuit, launched in 1899, was revolutionary for its airtight, wax-paper lined package designed to keep crackers fresh, a significant innovation that distinguished it from bulk-sold competitors. This product marked one of the first truly national brands in the United States, supported by extensive advertising campaigns.