Norman Oklahoma Charles Denby Cigar Kids In Hats Real Photo Postcard

The image depicts a youth sports team, likely baseball, sponsored by "Chas. Denby 5c Cigars," a prominent brand in the late 19th and early 20th centuries known for its affordable cigars. Such sponsorships were a common form of local advertising, allowing companies to build brand recognition and community goodwill through direct association with popular activities. The caps worn by the boys serve as a clear promotional tool, displaying the company's name and product price.

This snapshot illustrates early 20th-century grassroots marketing, where local businesses integrated themselves into community life by supporting amateur athletics. For companies like Chas. Denby, backing youth teams was an effective strategy to reach adult consumers, fostering a positive brand image linked to wholesome, local endeavors. It provides insight into the advertising landscape and social fabric of the era, prior to modern mass media's dominance.