San Diego California Morris Ellison Real Estate Office Advertising Real Photo Postcard

This postcard captures an early 20th-century scene of real estate promotion by the Southwestern Investment Co., likely in San Diego, California. Morris Ellison's branch office specialized in lots for University and Normal Heights Properties, then burgeoning residential areas in the city's expanding suburban landscape. The presence of a horse-drawn buggy and the temporary nature of the office structure indicate a period of active land development, preceding widespread automobile ownership and more permanent sales offices. The US Grant Hotel billboard in the background further anchors the location to San Diego, as the hotel opened in 1910.