Women In Occident Flour Sack Costumes With Large Advertising Banner Real Photo Postcard

Occident Flour, produced by the Russell-Miller Milling Company based in Minneapolis, was a prominent brand of wheat flour during the early 20th century. Established in the late 19th century, Russell-Miller became a significant player in the American milling industry, known for its high-quality products. Occident Flour was particularly distinguished by its marketing as a premium product, often touted for its superior baking characteristics.

The postcard exemplifies early 20th-century advertising techniques, showcasing a group of women, likely brand representatives or domestic science demonstrators, promoting the product directly. The slogan "Costs a little more than others, worth it." was central to its branding, aiming to convey value and quality to household consumers in a competitive market where branded staples were becoming increasingly common. This era saw a rise in national advertising campaigns targeting homemakers, emphasizing reliability and results.