Gartner & Bender Halloween A Jolly Jolly Hallowen Postcard

The early 20th century marked a significant period for the evolution of Halloween into a widely celebrated American holiday, moving beyond its more somber Celtic and European roots. Postcards from this era, featuring elements like children in witch costumes, black cats, and carved pumpkins (jack-o'-lanterns), were instrumental in disseminating and standardizing the holiday's iconography and traditions across a broader public.