Montague California Levi Strauss Advertisement Railroad Tracks Real Photo Postcard

The prominent LEVI STRAUSS & CO. OVERALLS sign anchors this scene, reflecting the widespread presence of the iconic American workwear brand in burgeoning Western settlements. Founded in 1853 during the California Gold Rush, Levi Strauss & Co. patented riveted work pants in 1873, a durable garment that quickly became synonymous with laborers, miners, and cowboys across the American West. This advertisement highlights the company's early marketing efforts and the essential role its products played in daily life during the late 19th or early 20th century.