Gibson Halloween Ghosts JOLs Bats Goblin Cat

Halloween, as depicted in this postcard, reflects the holiday's significant evolution in the late 19th and early 20th centuries, particularly in America. Originating from ancient Celtic harvest festivals like Samhain, the holiday transformed into a blend of folklore, superstition, and increasingly, social celebrations. The imagery of jack-o'-lanterns, bats, black cats, and playful imp-like figures embodies the era's evolving iconography, where the supernatural was often portrayed with a mischievous or whimsical charm rather than overt dread.

This "Halloween Greetings" postcard likely dates to the Golden Age of postcards (circa 1898-1918), a period when holiday-themed cards became incredibly popular for conveying seasonal well-wishes. Publishers like the Cincinnati-based Gibson Art Co., noted for their diverse greeting card output, contributed to Halloween's commercialization and widespread appeal. These cards helped solidify Halloween's shift from a spiritual observance to a more secular, community-oriented event focused on parties, costuming, and lighthearted spooky fun.